Summer Selling
Meet Danielle McCulloch
Rooted in Farmington. Driven by Relationships. Passionate About Results.
Hi, IMy name is Danielle McCulloch, entrepreneur, mom, wife, and lifelong Four Corners local. I
relocatedAztec, NM in 2000, attended the University of New Mexico, where I earned
my degree in Business Administration and Finance, and, after nearly a decade in
Albuquerque, made my way back home to the community I love.
Today, I wear a few hats. I’m a full-time real estate professional with a deep
understanding of our local market—and I’m also the co-owner of Nutri-Meals, a meal-
prep business right here in Farmington. My husband, Drake, and I are proud to be
raising our daughter, Landry, in the same region that raised us. When I’m not helping
clients or cooking up new ideas, you can find me working out, snowboarding, or
discovering local food spots.
Real estate isn’t just a career for me—it’s personal. I know the neighborhoods, the
people, the seasons, and the rhythm of the market. Whether you’re looking to buy your
first home, upgrade your space, or list your property with confidence, I’m here to walk
you through every step with honesty, energy, and local know-how.
SUMMER SELLING STRATEGIES
5 Ways to Stand Out in a Hot Market
Summer is a beautiful time to sell in Farmington, but with more homes hitting the
market, it’s important to make yours shine. Here are a few of my go-to strategies to help
sellers stand out:
1. Professional Photography: First Impressions Matter
High-quality photos are your home’s online handshake. Stunning visuals attract more
buyers, boost showings, and can even lead to faster, higher offers. If your pictures don’t
grab attention, you risk losing interest before the first tour.
2. Smart Pricing: Balance Emotion with Data
I take the guesswork out of pricing by using local market data, buyer trends, and a
careful evaluation of your home’s pros and cons. We’ll set realistic expectations and a
competitive price that gets results, without leaving money on the table.
3. Video Marketing: Show the Lifestyle
Video brings a home to life in ways photos can’t. From walkthroughs and neighborhood
spotlights to agent-guided tours, I use short-form video content across YouTube,
Instagram, and listing platforms to grab attention and tell your home’s unique story.
4. Virtual Staging: Design With Vision
Whether your home is empty or could use a style refresh, virtual staging helps buyers
see the full potential. It’s a cost-effective way to spark imagination and boost appeal,
especially for online shoppers.
5. Open Houses: Boost Exposure and Buzz
Open houses aren’t just for foot traffic. They’re powerful tools for social media marketing
and word-of-mouth exposure. Even if attendees aren’t buyers themselves, they often
know someone who is!
When we work together, we’ll build a custom marketing plan that aligns with your goals
and timeline. I blend technology, creativity, and strategy to help your home get the
attention it deserves.
If you’re curious about what your home might be worth or just want to chat about the
market, I’d love to connect. Let’s make your next move your best one yet.
Danielle McCulloch, Associate Real Estate Broker